Your brand is what attracts loyal customers and raises sales. A brand in the modern day needs an effective marketing strategy to thrive on digital platforms. That’s where Web3 comes in.
As a business owner, you can use Web3 as an advantage to your brand by building an online community. Your customer community is what will keep your brand thriving, so it’s best to build a strong community that gives your business a competitive edge in the market. But first, you need to know the basics about Web3 communities.
Let’s take a look at how to use Web3 to build a community for your brand.
Social Media Platforms and Traditional Channels
Unsurprisingly, Telegram, Discord, and Twitter are the three most popular social networks among web3 communities. You don’t have to be present in all of them at the same time; instead, start with the ones where your target audience is and work your way up from there.
Choosing one of them to establish your web3 community is up to you, but Discord communities and Telegram complement each other well. You can use more traditional channels like Instagram and YouTube, but if the Web3 space is your goal, the platforms mentioned are the best communication channels for customer engagement.
What Are Your Community Building Goals
You must define the main objective in addition to developing a web3 community.
Working with some internal and external stakeholders, conducting good research (asking and listening to get to know your audience effectively), and collaborating may help to identify the business’s most pressing issues for which the community can provide assistance.
At this point, it is vital to link your community goals with your project goals.
Establish a Healthy Community
It’s debatable, but it’s believed that having a smaller web3 community with a high degree of participation is preferable than having thousands of members with a poor level of engagement.
Web3 groups with thousands of members but no discussion are just for show, and they spread the myth that the project is dead.
As a result, your KPIs (key performance indicators) must be matched with your aims in order to measure your web3 community.
Monitor The Growth
At this point in the analytics, tangible goals are truly put to the test because you need to know if you’ve fulfilled your core goals now more than ever.
After a period of steady growth, your web3 community should be prepared for a decline in numbers. So, never look away from your engagement.
Also, keep in mind that brand advocates are rewarded in mature communities. You can hunt for ambassadors on social media networks such as Twitter, and locate those who can assist you as a community manager by rewarding them with unique material or even launching a brand ambassador program.
Inspire Community Engagement
You may have heard people talk about delivering value to your clients through every piece of content creation – and it’s completely true. Yes, you can garner traffic with a clickbait phrase or extreme engagement with a 1 Bitcoin giveaway campaign, but what rises must fall.
Your content directly reflects your brand, what you stand for, and where you’re going. You want to attract excellent customers and convert them into brand advocates over time. By relying on signup bonuses, loyalty programs, or NFT(non-fungible tokens) hype contests all the time, you risk attracting a large number of people who are just interested in the free goods – quality over quantity.
Instead of dangling a carrot in front of your customers’ faces, provide content that offers them value.
Grow With The Community
The key to building communities is growing with them. You want its user experience to be more hands-on so you can get community feedback and learn from individuals. This belief in involvement creates an emotional connection to your brand and community and brings in more loyal customers.
An email newsletter is a great way of keeping your community updated on the growth of your brand and it makes them acknowledge their contribution to it. A simple way of growing confidence in others with a basic email list.
Communities have always shown to be an effective method of engaging customers and audiences. In the case of web3, communities have gained even more attention: they are now a critical component in the development of a web3 project.
Above all, prior to establishing your own web3 community, you must plan. Find the community that will benefit from your project, establish Metrics, moderate and engage members, and hold meaningful discussions.
Your web3 community, as well as your brand, will expand with dedication and consistency.
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